2016 AMA Prism Awards

2016 AMA Prism Awards

Two AMA Prism Awards awarded to University Communications 

On Thursday, May 5, University Communications was awarded two Prism Awards from the American Marketing Association of Lincoln. The two winning entries submitted were "Johnny Carson School of Emerging Media Arts" in the category of public relations non-profit and the "Do It" Snapchat campaign entered in the social media non-profit campaign category.

The Prism Awards is an annual competition recognizing work completed in the last calendar year by organizations in Lincoln that submit hundreds of projects in 50+ categories. Submissions are judged by professionals at another AMA chapter, and then Prism and Merit awards are presented in Lincoln.

Johnny Carson School of Emerging Media Arts

1. What was your primary challenge? Build buzz around a big donor announcement and new program at UNL
before the event and maximize exposure and reach of the announcement once it was made public.

2. How did you solve the problem? Utilizing news outreach, social media and digital content we strategically told
the story and created situations for organic story sharing.

3. What’s one interesting or unknown fact about this project? The announcement of a the $20 million dollar gift was promoted on owned media and nearly 1M impressions were earned.

Mary Jane Bruce, video producer, accepting the Prism Award
Mary Jane Bruce, video producer, accepting the Prism Award

Do It Snapchat Campaign

1. What was your primary challenge? Build awareness around a new way to vote in the ASUN elections and
grow the number of followers on the UNLincoln Snapchat account.

2. How did you solve the problem? Utilizing Snapchat’s video functionality, we shared suggestive and engaging
videos encouraging the user to “Do it” and vote online in the ASUN election.

3. What’s one interesting or unknown fact about this project? The 10 videos in the campaign had over 5,000 views and earned 100 new followers and the general election saw a 7% increase in voter turnout.

Tyler Thomas, UNL Social Media Manager accepting the Prism Award
Tyler Thomas, UNL Social Media Manager, accepting the Prism Award
Do It Snapchat Campaign story board
Do It Snapchat Campaign story board