Think Tank 2016 - Recap

Think Tank 2016 - Recap

The 2016 Think Tank communcations conference was held at the Champion's Club on UNL's City Campus on May 17, 2016. 200 attendees gathered for a daylong conference on communications hosted by University Communications. Speakers for the event included:
  • Meg Lauerman, Director of University Communications
  • Tyler Thomas, Social Media Specialist, University Communications
  • Andy Schadwinkel, Director of Strategic Marketing Initiatives, University Communications 
  • Laura McLeod, Assistant Professor of Practice, Department of Marketing, UNL College of Business Administration
  • Greg Andersen, Advertising Executive and UNL Alumnus
  • Courtney Rodgers, Marketing Director at Hudl and UNL Alumna

2016 UNL Student Communications Report

Andy Schadwinkel, Director of Strategic Marketing Initiatives, University Communications, presented the 2016 findings from the annual student survey on communications preferences. The findings are in the presentation below.

Social Media Listening

Digital listening is key to understanding our audiences, mitigating risk, measuring success and overall knowing what is being said online about our brand. Tyler Thomas, UNL's social media specialist presented on the importance of digital listening and provided examples on how to implement for individual units, departments, colleges and companies.

Whole Foods Market – Spicing up a Global Brand with Local Flavor

Laura McLeod, Assistant Professor of Practice, Department of Marketing, UNL College of Business Administration

As marketers, we understand global brands. We may even admire these brands’ power, consistency, and reach. We also understand local brands and their ability to connect authentically with consumers. We may admire these brands for passion, connectedness, and community enrichment. So, what about a glocal brand? From Whole Foods Market Lincoln to HopCat, the self-described “anti-chain chain” – we’ll talk about whether a brand can be both global and local. Together, we will attempt to find a balance between brand consistency and meaningful connection with a local market.