Design Standards Toolbox

The University of Nebraska-Lincoln communicates with many and diverse audiences. Part of the goal of every university communication is to identify consistently and positively with the University.

The guidelines in this Toolbox & Brand Book were developed by the University Communications / Strategic Marketing team, in conjunction with an ad hoc Brand Council and Toolbox Steering Committee. This document is designed to assist with the process of implementing a simple, attractive and economical brand system that is flexible enough to allow campus units to maintain their uniqueness and individuality.

Campus communicators and others who develop print, web and related pieces, can use this Toolbox & Brand Book as a reference when developing new projects or overhauling existing materials. In addition to guidelines, the Toolbox & Brand Book contain a non-designers tip section and an additional information section featuring background and rationales for specific guidelines.

Download the Design Toolbox

The Design Toolbox (43 MB) is a comprehensive document oriented to printed communications, with reference to all other aspects of the UNL brand, including Web/digital, social media, photography, video and much more. Last revised September, 2014.

UNL Fonts, Marks, Logos, and Layout Grids

In order to create a cohesive brand for the University of Nebraska-Lincoln, the Toolbox emphasizes the importance of logo and font consistency. Color, style, size and fonts utilized when reproducing the UNL logo are monitored, to ensure that only approved variations are used. Likewise, fonts and other marks should present a cohesive appearance to underscore the UNL brand.

This attention to standards is extremely important, as hundreds of departments, colleges, individuals, centers and event planners utilize the UNL logo in their printed and online materials. Without standards, the "look" of UNL would vary greatly, contributing to a sense of disorganization and lack of consensus.

Institutional Font Download

Enter the password given at your training session. A Download and Install instructional pdf is available.

Marketing-only Typefaces

The University will be making available a set of marketing-only typefaces to be used in print and web projects. Those typefaces are Tungsten, Gotham (sans-serif), Mercury Display and Mercury Text (serif), Sanelma (script) and Lubalin Graph (slab serif). Please contact mplioplis2@unl.edu for pricing information and to make your request for purchase.

UNL Wordmark


unl wordmark, red Lincoln
unl wordmark, black Lincoln
unl wordmark, 1-color black
unl wordmark, reverse

The file below contains the following:

  • R-U_N4c_L, stands for Registered, four color print version, with Lincoln in black.
  • R-UN_L_4-c, stands for Registered, four color print version, with Lincoln in red.
  • R-UN_L_HEX, stands for Registered, web version with Lincoln in red.
  • R-UNhex_L, stands for Registered, web version with Lincoln in black.
  • R-UNL_k, stands for Registered, pure black.
  • R-UNL_rev, stands for Registered, pure white.

DOWNLOAD THE .ZIP BUNDLE

(Win IE users use this download method, or use another browser; Win IE cannot download .EPS-formatted files.

Academic N


N icon, red
N black
N ghost 5% black*


The file below contains the following:

  • R-N_4-c, stands for Registered, four color print version in red.
  • R-N_186CP, stands for Registered, print version in Pantone color red.
  • R-N_HEX, stands for Registered, web version in red.
  • R-N_k, stands for Registered, pure black.
  • R-N_rev, stands for Registered, pure white. *The all white version is intended for merchandise only.

DOWNLOAD THE .ZIP BUNDLE

(Win IE users use this download method, or use another browser; Win IE cannot download .EPS-formatted files.

Logo and Naming Lockups

The Logo Lockups and Naming Lockups were developed in order to maintain a consistent use of our marks and have a uniform presentation of our colleges, departments, units and programs. In order to achieve this, all campus communicators should compile their list of names and present the master list to University Communications. We will send you a timeline for completion and final files delivery dates. Please contact mplioplis2@unl.edu

Patterns

The file below contains patterns for use in creating repeating backgrounds or subtle textures.

DOWNLOAD THE .ZIP BUNDLE

Design Layout Templates

The file below contains the following:

  • Ad, Horizontal, 6.1 x 4.58 inch output
  • Ad, Vertical, 4 x 7 inch output
  • Flyer, 8.5 x 11 inch output
  • Postcard, 8.5 x 5.5 inch output
  • Poster, 11 x 17 inch output

DOWNLOAD THE .ZIP BUNDLE

for Adobe Indesign CS.

sample templates


Design layout grids
Layout Grids (.zip) InDesign QuarkXPress
  CS CS4  
Catalog - Portrait download download download
Catalog - Landscape download download download
Common Letter - Portrait download download download
Common Letter - Landscape download download download
No. 10 Brochure download download download
9x9 Brochure download download download
8x8 Brochure download download download
9x6 Postcard download download download
8.5x5.5 Postcard download download download
6x4.25 Postcard download download download
DOWNLOAD THE .ZIP BUNDLE for Adobe Indesign CS, Adobe Indesign CS4, or QuarkXPress.


Campus Maps

The files below contains the following:

  • 2D Campus Map are EPS files for Main Campus and East Campus.
  • 3D Camps Map, is a PDF with all buildings numbered and labeled for both Main Campus and East Campus.

DOWNLOAD 2D MAP .ZIP BUNDLE

DOWNLOAD 3D MAP .ZIP BUNDLE

2D and 3D maps


Photo Release Forms

Download the photo release form in both English or Spanish.

Toolbox Powerpoint Templates (Last Updated 2009)

Template 1 - City Campus

Title slide
UNL Design Toolbox Powerpoint Template 1 front
Content slide
UNL Design Toolbox Powerpoint Template 1 main
Closing slide
UNL Design Toolbox Powerpoint Template 1 back

Template 1 - East Campus

Title slide
UNL Design Toolbox Powerpoint Template 1 front
Content slide
UNL Design Toolbox Powerpoint Template 1 main
Closing slide
UNL Design Toolbox Powerpoint Template 1 back

Template 2 - City Campus

Title slide
UNL Design Toolbox Powerpoint Template 2 front
Content slide
UNL Design Toolbox Powerpoint Template 2 main
Closing slide
UNL Design Toolbox Powerpoint Template 2 back

Template 2 - East Campus

Title slide
UNL Design Toolbox Powerpoint Template 2 front
Content slide
UNL Design Toolbox Powerpoint Template 2 main
Closing slide
UNL Design Toolbox Powerpoint Template 2 back

Template 3

Title slide
UNL Design Toolbox Powerpoint Template 3 front
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UNL Design Toolbox Powerpoint Template 3 main
Closing slide
UNL Design Toolbox Powerpoint Template 3 back

Template 4

Title slide
UNL Design Toolbox Powerpoint Template 4 front
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UNL Design Toolbox Powerpoint Template 4 main
Closing slide
UNL Design Toolbox Powerpoint Template 4 back

Template 5

Title slide
UNL Design Toolbox Powerpoint Template 5 front
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UNL Design Toolbox Powerpoint Template 5 main
Closing slide
UNL Design Toolbox Powerpoint Template 5 back

Template 6

Title slide
UNL Design Toolbox Powerpoint Template 6 front
Content slide
UNL Design Toolbox Powerpoint Template 6 main
Closing slide
UNL Design Toolbox Powerpoint Template 6 back

UNL Web Developer Network

The UNL Web Developer Network is the place for web developers... templates, resources, documentation and communication and collaboration opportunities for UNL web developers.

Licensee Information

The list of restricted licensees are those vendors who paid a minimal fee to be able to create Nebraska merchandise FOR UNIVERSITY DEPARTMENTS. List of Nebraska Restricted Licensees
The list of local licensees are those vendors who paid a full fee to be able to create Nebraska merchandise for resale in the public sector. They can also be considered licensed vendors for University departments. List of Nebraska Local Licensees