Photography

Photography is an essential part of the University. The UNL brand will benefit from a variety of photographic narratives that should follow the specifications found here.

UCOMM PHOTOGRAPHY DEPARTMENT

UComm Photography is fully staffed to document everything that happens on campus as well as to catalog and archive every shot. When commissioning new photography, remember to follow the guidelines on the right; our photographers are well-versed in them. Visit ucommphotosrv.unl.edu to browse our library of images.

OUR PROCESS / REQUEST A PHOTOSHOOT

Our photography staff handles all the photography needs of the University: from marketing to editorial. We’re fully capable of handling any photographic need you may have. Here’s how to proceed:

  1. Through a phone call and/or in-person meeting, we will listen to your need and ideas. Then we will couple those to our ideas and skills to create a photo plan. We will set up scenarios and start scheduling students, faculty members and getting the necessary permissions to be in buildings and/or other locations around town.
  2. We can then create a shot list, shooting times and other supporting documents or be flexible and just get shots “on the fly.”
  3. Once images are shot, we send links with possible picks for review and final selections and send you a packaged link with your photos
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Our photography is always telling a story, it aims not to be the stereotypical stock imagery of smiling students. It’s much more effective to capture real moments, not trying to force reactions. It’s OK to setup scenes and simulate interactions, but choose the images that feel less posed and staged like the ones seen here.

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Architectural shots always benefit from adding some action, like people walking around the buildings.
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Layouts will benefit from a variety of still-life imagery. Stock photography, or UNL shots can be with clear-backgrounds or environmental shots.

SAMPLES – STUDENT, CAMPUS LIFE

Our students are involved in many activities in and out of campus, whether it’s studying, student-teaching, hanging out with friends. Our photo library has captured these random moments and specific ones, like graduation, every year, and if you want to commission special photoshoots for your events, just let us know.

Every action-oriented shot tries to capture the reality of the moment as the student experiences it. Many times you can tell a story simply via a facial expression.

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Still-life photography complements layouts in really interesting ways. Use stock imagery or commission our photographers to photograph them.

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The best photographs tell a story using very interesting crops or techniques, like motion blurs or shallow depth of field.

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Portraits are best suited for news articles and specific testimonials. Choose backdrops with good natural light that complement the story.

CLICHES TO AVOID

In order to maintain consistency with our style of photography, anytime you need to search for additional images in stock libraries, please follow the guidelines outlined here. Many of the image styles, concepts and scenarios presented here are incompatible with our brand and must not be used. This also applies to illustrations. Refer HERE for our illustration, graphs, charts and maps style guide.

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Fish-eye lens, giant heads, etc...
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Forced expressions of happiness.
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Cliche words wrapped in another image.
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Any over-the-top business concept.
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Globes are too overused in academic settings.
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Mortar boards flying in the air.
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Any kind of neon-filled concept of technology