Nebraska wordmark

In Our Grit, Our Glory header image

Brand Position

WE ARE NEBRASKA. We believe in the power of every person. We don't rest on our strengths - we stretch them. Sweat them. Combine them. Growing flexible, nimble and strong minds. That's how we do big things.

Brand Attributes

Determined. Respectful. Empowering. Nimble. Collaborative. Strong.

Brand Voice

Direct. Action-Oriented. Genuine. Confident. Hopeful. Engaging.

Brand Pillars

Show 1 to 1 in Action

Find Strengths and Stretch Them

Earn it Every Day

Positive Collision of Ideas and Experiences

Academics and Athletics Share the Same Grit

Brand Values

Accessible Big Ten Education

Small Campus Feel, Global Connections

Land-Grant Mission to Serve Nebraska

Changing The World