TOOLBOX & BRAND GUIDE INTRODUCTION
The University of Nebraska–Lincoln communicates with many diverse audiences. Part of the goal of every University communication, regardless of the audience, is to identify consistently and positively with the University. The Toolbox & Brand Guide is designed to assist in the process of implementing a simple, attractive and economical branding system that is flexible enough for campus units to retain individuality within the University brand.
The University Toolbox & Brand Guide has been developed by the University Communications/Strategic Marketing team in conjunction with an ad hoc Brand Council and Toolbox Steering Committee. As an ever-evolving document, it is the single reference for all aspects of the University brand. The most updated version of the Toolbox & Brand Guide, applications, electronic files of official logos and icons, and information on the University’s website design are available on this website.