Brand Expression type treatment

Here are a few examples of how our brand has come to life since it was launched

We Are Nebraska brochure gallery screenshot
Student holding drone
Student standing on skateboard above Grit branding statement
Student MCing campaign launch
In Our Grit, Our Glory metal sculpture
National Institutional Spots


We are Nebraska. University of Nebraska-Lincoln national television spot.


We are Nebraska and we're not letting up. University of Nebraska-Lincoln national television spot.

One-to-One | The Power of Our Connections

When the world went remote, we stayed connected. See the power of our connections at

2018 Institutional Spot - In Our Grit Our Glory

University of Nebraska-Lincoln institutional television spot.

We Do Big Things


UNL continues to be a worldwide leader in developing cutting-edge ag technologies.


UNL is the only Carnegie R1 research university in the state, powering economic growth, tech breakthroughs and advancements in agricultural production.


UNL grads have higher paychecks and less debt than grads from any other public university in the state.


Partnering with Kiewit Corporation on a $115 million engineering facility and the elite Kiewit Scholars Program, UNL is doing big things in engineering.


UNL is partnering with the Dept. of Defense and Dept. of Homeland Security on a biosecurity lab that will help safeguard our nation’s food supply.


UNL has taken over for Princeton in leading US physicists at the Large Hadron Collider, the world’s most advanced particle accelerator.

Emerging Media Arts

Students from the Johnny Carson Center for Emerging Media Arts are earning credits on big-name projects for Star Wars and Marvel.

Big Ten

UNL is the only Big Ten university in the state, which means it has the best academics, resources, research programs and student opportunities across Nebraska.

In Our Grit, Our Glory

Nebraska Leads
Drought Mitigation

The National Drought Mitigation Center at the University of Nebraska–Lincoln helps the world build resilience to drought.

Nebraska Leads
Severe Weather Research

The University of Nebraska-Lincoln is leading the most ambitious drone-based investigation of severe storms and tornadoes ever conducted. The project will exceed $2.5 million, with the National Science Foundation awarding a three-year, $2.4 million grant and the National Oceanic and Atmospheric Administration providing additional financial support.

Nebraska Leads Rural
Drug Addiction Research

University of Nebraska–Lincoln researchers lead the Rural Drug Addiction Research Center. With NIH funding, the center works to reduce drug misuse and overdoses.

Nebraska Leads
Space Law

University of Nebraska College of Law was first in the nation to offer a doctoral degree in space, cyber and telecommunications law. Now they're answering tough space law questions. In the race to develop laws and manage conflict in space, Nebraska is out front.

Nebraska Stretches
Students' Strengths

The Clifton Strengths Institute at Nebraska empowers students to discover what they naturally do best with the same tools used by most Fortune 100 companies.

Nebraska Leads
Food for Health Research

The University of Nebraska-Lincoln is discovering new ways food can improve health.

Nebraska Leads
Drone Journalism

Drones are changing journalism and the University of Nebraska-Lincoln is in the forefront with a first of-its-kind academic program in drone journalism.

Nebraska is improving
surgical care

Nebraska is engineering the future of surgical care with broken bone-mending pins that dissolve and robots that perform surgery inside the body.

Nebraska Leads Water
for Food Research

The University of Nebraska-Lincoln is addressing the challenge of feeding massive population growth while using less water for food production and adapting to the changing climate.

Nebraska Gives Voice to American History

Nebraska brings American history and literature to life, ranking 17th in National Endowment for the Humanities funding over the past decade.

Nebraska Leads Biosecurity Research

The University of Nebraska's new collaborative biosecurity lab is leading research to safeguard America's food supply.

Nebraska Leads
Defense Research

The University of Nebraska partners with the Pentagon to combat some of the world's most serious threats.

Nebraska Leads Computer Science and Business Education

Nebraska's Jeffrey S. Raikes School of Computer Science and Management creates world-class innovators.

Nebraska Leads Fire
Drone Development

University of Nebraska researchers build drones to aid in agriculture and wildfire fighting.

Nebraska Leads
Early Childhood Education

The University of Nebraska transforms the lives of young children with nation-leading research and practice in early childhood education.

Nebraska’s Critical Virology Research

Nebraska scientists were the first to identify a vaccine that could defend against Zika without producing antibodies.

Nebraska’s Leading Laser Research

Nebraska physicists created the brightest laser light in the history of the world, with the power to revolutionize X-rays for medical and national defense purposes.

Nebraska Leads Governance and Technology

The Nebraska Governance and Technology Center is among the first the bring together scholars in law, business, engineering and media to investigate questions at the forefront of technology policy.

Nebraska Leads Subatomic Physics

The University of Nebraska-Lincoln has earned a $51 million grant to advance subatomic physics work.

Only in Nebraska

Only in Nebraska:
Carson Center

Nebraska’s Carson Center for Emerging Media Arts earned HP/Educause designation, putting UNL in the company of MIT, Harvard, Yale, and Dartmouth.

Only in Nebraska:
Susan Sheridan

Nebraska's Center for Research on Children, Youth, Families and Schools has made a positive impact on 50,000 students and 500 schools across the U.S.

Building Momentum

Nebraska Engineering,
Kiewit Join Forces

Omaha-based Peter Kiewit Sons’, Inc., announced a $20 million commitment toward an estimated $85 million engineering facility planned for Lincoln. To be named Kiewit Hall, the building will serve as engineering’s academic hub and will house Lincoln-based construction management programs.

Brand Launch

Grit and Glory

Grit is determination, resilience. It propels you forward. It's a passion for progress that is bigger than any obstacles that stand in the way. And it is ingrained in everyone at Nebraska. See how.