Medium-specific brand requirements help ensure greater brand alignment in the way communications are formatted, whether they be in social media, on a website, in video or print. Writing-focused brand requirements make it easier for all communicators to communicate with consistent language and, particularly, with consistent naming conventions.
All publications are REQUIRED to contain these elements:
- Nebraska N (campus icon)
- Nondiscrimination statement
- Copyright ©YYYY (print year)
(if updated and reprinted the following year(s), both years need to appear. ©2013, 2014, 2015)
Front covers (face) of publications should contain:
- Campus icon
HR and Admissions applications are required to contain the full notice of nondiscrimination located at go.unl.edu/nondiscrimination.
The University of Nebraska–Lincoln has many and diverse audiences. While it is most effective to communicate in slightly different ways depending on the audience segment, the way we talk about ourselves as a university should be consistent.
Approved designations for the campus are:
- University of Nebraska–Lincoln* Please note, this must be used prior to or in conjunction with the following uses.
- The university or Our university
- UNL (sparingly)
Unacceptable usage of campus reference:
- University of Nebraska at Lincoln
In written communication, the full name, University of Nebraska–Lincoln, should be spelled out when the university is first mentioned or cited. Thereafter, references can cite “the university” or “Nebraska.” “UNL” may be used (for example, when space is at a premium), but otherwise it is not preferred. Communicators should make efforts to explore other options before using “UNL.”
The University of Nebraska–Lincoln is one of four institutions in the University of Nebraska system. Others include the University of Nebraska Medical Center, the University of Nebraska at Omaha and the University of Nebraska at Kearney.
USE OF “HUSKER”
Our university has a special relationship with our state. Beyond the university’s land-grant commitment, we share a strong sense of community. We even share the word Husker as part of our identity. In a way uncommon at other public universities, a large number of students, faculty, and staff at our university identify as Huskers because they are part of the university community or because they live in Nebraska. In other words, being a Husker is an identity not limited to student-athletes. It is also claimed by students, faculty, staff and the state’s residents alike.
In written communication, using “Husker” to refer to students, faculty or staff members, or alumni reflects and builds upon our strong sense of community and our connection to the state.
Photography and Video
CLICHES TO AVOID
In order to maintain consistency with our style of photography, anytime you need to search for additional images in stock libraries, please follow the guidelines outlined here. Many of the image styles, concepts and scenarios presented here are incompatible with our brand and must not be used. For examples and downloads go to the Campus photos page.
This also applies to illustrations. Refer HERE for our illustration, graphs, charts and maps style guide.