How To Use It

The university's brand can effectively convey meaning and shape perception among our audiences only when we are consistent as communicators. Using the brand means reinforcing the brand position, incorporating brand assets and following brand guidelines.

Design Gallery

Design gallery collage

In collaboration with multiple UNL designers, University Communication has created a few sample designs to inform and inspire rather than to prescribe and limit. Please consider these samples as existing options to use and to inspire further exploration of effective ways to visually communicate our brand.

See the full Design Gallery

Content Development

Content Development collage

Taking a strategic approach to content development means aligning the content with the brand, ensuring your content works toward a goal and shaping the content with a target audience in mind. Only then should you begin to consider content formats and delivery channels.

Learn about Content Development

Visual Identity

Visual Identity collage

The look and feel of every communication we produce either adds to or detracts from our brand position. Using our principles for designing visual assets will enhance the effectiveness of university marketing and communication work.

See How To Incorporate our Visual Identity

Brand Requirements

Brand Requirements collage

Communication and marketing leaders across campus have agreed upon media-specific brand requirements to reflect unique characteristics of different communication media and ways audiences engage with those distinct media types.

Read the Brand Requirements