The university's brand can effectively convey meaning and shape perception among our audiences only when we are consistent as communicators. Using the brand means reinforcing the brand position, incorporating brand assets and following brand guidelines.
In collaboration with multiple UNL designers, University Communication has created a few sample designs to inform and inspire rather than to prescribe and limit. Please consider these samples as existing options to use and to inspire further exploration of effective ways to visually communicate our brand.
Taking a strategic approach to content development means aligning the content with the brand, ensuring your content works toward a goal and shaping the content with a target audience in mind. Only then should you begin to consider content formats and delivery channels.
The look and feel of every communication we produce either adds to or detracts from our brand position. Using our principles for designing visual assets will enhance the effectiveness of university marketing and communication work.
Communication and marketing leaders across campus have agreed upon media-specific brand requirements to reflect unique characteristics of different communication media and ways audiences engage with those distinct media types.