Secondary Logo Process & Examples | Brand Guide | University Communication & Marketing

Secondary Logo Policy

It is the policy of the University of Nebraska system to invest in a single visual identity, rather than maintain multiple marks that may interfere with the University's message. To strengthen the University's visual identity, a central aspect of our brand, the creation of additional marks is restricted.

As a result, any new secondary mark must be submitted through an approval process prior to development and use. If your organization or department is currently using a secondary logo, you may be contacted by the Office of University Affairs to provide proof of approval by the University-wide Identity Committee. If previous approval cannot be provided, the logo must be submitted through the approval process.

Approval Process:

Entities seeking a new or revised secondary logo must first submit a Written Request for Consideration . The request will be reviewed by University Communication and Marketing who will determine if the request should be taken to the system level for final approval.

Please review the secondary logo process and take the next steps accordingly.

Secondary logo process

Guidelines For Use Of Approved Secondary Logos

Secondary logos must be used in conjunction with the University of Nebraska wordmark. When used in a publication, the University logo must appear on either the front or back outside cover.
Approved secondary logos can be used on official University of Nebraska system letterhead or all other business correspondence designed in an approved University format.
Approved secondary logos may be used in publications, promotional materials, websites, videos, DVDs, advertising, informal correspondence, and collateral merchandise.

Event/Short-Term Use Secondary Logos

Secondary logos may be created for use with events or programs having a fixed start and end date such as centennials, dedications, and seminars.

All event/short-term use secondary logos must be approved by the system-wide Identity Committee. Submit secondary logo request for approval as detailed above.
Event/short-term use logos are not permitted on business correspondence.
Once approved, these logos may be used in publications, promotional materials, websites, videos, DVDs, advertising, informal correspondence, and collateral merchandise.
Event/short-term use logos may not be used longer than one year except in the case of centennial celebrations where they may be used up to one year before and one year after the centennial date.

Note

Affiliates that have an approved secondary logo are bound by the guidelines within the Brand Guide. A clear identification as a part of the University of Nebraska is required.

Approved Secondary Logos

The following secondary logos have been approved by the University and are to be appropriated only with the endorsement of those entities which maintain guidelines for their use. In some cases, there may be alternate files available, i.e. four color, two color, b/w, etc.

When pairing these approved logos with the University marks, make sure to utilize the University Logo. If you would like to pair it with the Nebraska N, the campus icon usage guidelines dictate that it must also display the University Logo in the same document. Refer to those guidelines in the Our Marks section.