MARKETING & DIGITAL TYPEFACES

We have selected a set of typefaces from the Hoefler & Co. type foundry. They are now made available for marketing purposes ONLY. Feel free to utilize these typefaces for any marketing related material, including magazines, brochures, and posters.

You may not create any stationery materials, signage or official documents with these typefaces.

Request Typeface

Contact Marcelo Plioplis (mplioplis2@unl.edu) for information on how to obtain these fonts.

When To use

  • Gotham and Mercury: All marketing pieces (print or digital).
  • Tungsten: Lockups, footers, charts, graphs, infographics.
Gotham font examples Mercury font examples Tungsten font examples

Headline & Subhead Typeface

Only use these two typeface options as headline/subhead options. Please do not utilize them as long blocks of copy. ITC Lubalin Graph Nebraska works best on athletic-related content. See below for our recommendation on typographic pairings.

Request Typeface

Contact Marcelo Plioplis (mplioplis2@unl.edu) for information on how to obtain these fonts.

When To use

  • Headline / Subhead options
Liberator font example Lubalim font examples

Institutional Typefaces

The University of Nebraska system has selected two typefaces as its institutional typefaces, shown here. These typefaces are only to be used in the system’s official documents, stationery materials and signage.

Request Typeface

Contact Marcelo Plioplis (mplioplis2@unl.edu) for information on how to obtain these fonts.

When To use

  • Stationery materials and letters.
URW Grotesk font examples Minion font examples

Alternative Institutional Typefaces

For situations where documentation or other non-marketing pieces need alternative typefaces, these are the selections available.

Arial font examples Times font examples Helvetica font examples

Type Pairings

Use this guide to help decide what type pairings work best for your project. There might be other pairings that work well, please experiment and share with the Visual Communicator Network group.

NOTE: AT THIS TIME PLEASE REFRAIN FROM USING OTHER VERSIONS OF LIBERATOR. WE’LL UPDATE FONTS AND USAGE IN THE NEAR FUTURE

Headlines:

Liberator headline example

Subheads:

Liberator headline example

Body Copy:

Liberator headline example

Headlines:

Liberator headline example

Subheads:

Liberator headline example

Body Copy:

Liberator headline example

Headlines:

Liberator headline example

Subheads:

Liberator headline example

Body Copy:

Liberator headline example