MARKETING & DIGITAL TYPEFACES
We have selected a set of typefaces from the Hoefler & Co. type foundry. They are now made available for marketing purposes ONLY. Feel free to utilize these typefaces for any marketing related material, including magazines, brochures, and posters.
You may not create any stationery materials, signage or official documents with these typefaces.
Request Typeface
Contact VCN Leadership (vcn@unl.edu) for information on how to obtain these fonts.
When To use
- Gotham and Mercury: All marketing pieces (print or digital).
- Tungsten: Lockups, footers, charts, graphs, infographics.
Headline & Subhead Typeface
Only use these two typeface options as headline/subhead options. Please do not utilize them as long blocks of copy. ITC Lubalin Graph Nebraska works best on athletic-related content. See below for our recommendation on typographic pairings.
Request Typeface
Contact VCN Leadership (vcn@unl.edu) for information on how to obtain these fonts.
When To use
- Headline / Subhead options
Institutional Typefaces
The University of Nebraska system has selected two typefaces as its institutional typefaces, shown here. These typefaces are only to be used in the system’s official documents, stationery materials and signage.
Request Typeface
Contact VCN Leadership (vcn@unl.edu) for information on how to obtain these fonts.
When To use
- Stationery materials and letters.
Alternative Institutional Typefaces
For situations where documentation or other non-marketing pieces need alternative typefaces, these are the selections available.
Type Pairings
Use this guide to help decide what type pairings work best for your project. There might be other pairings that work well, please experiment and share with the Visual Communicator Network group.
NOTE: AT THIS TIME PLEASE REFRAIN FROM USING OTHER VERSIONS OF LIBERATOR. WE’LL UPDATE FONTS AND USAGE IN THE NEAR FUTURE
