Our Expertise
University Communication and Marketing promotes and protects the reputation and relevance of Nebraska’s flagship, land-grant and Big Ten university. From producing national broadcast commercials, to placing our stories in the largest media sources in the country, to informing and cultivating our online community through our web and social channels, we produce strategic communications that shape the public perception of our institution.
Through deep institutional knowledge and insight combined with skill and craft in our profession, we work with partners across campus and in the community to tell the university's stories and champion our brand. Each project begins with an assessment of goals, as well as an intake of the stakeholders and internal and external audiences at play. This strategic approach to communication and marketing ensures that the university’s message is shared effectively.
Brand Strategy and Management
We bring the voice of the University of Nebraska–Lincoln to life by leveraging our brand position and assets that add value to every university message. We produce resources, like our brand guide, which serve as a manual for the tone, look and feel of UNL.
Contact:
Stephanie Severin, Design Manager | sseverin2@unl.edu
Crisis Communication and Management
We handle the internal and external facets of crisis communication and work with campus partners on any rising issues of concern. Through collecting, processing and disseminating pertinent information on the issues facing our campus, we provide transparent and reliable responses for our community.
Contact:
Carrie Hulsey-Greene, Director of Reputation and Public Safety Communication | carriehulsey-greene@unl.edu
Digital Experience Group
We oversee the management of the unl.edu website, including directly designing and maintaining the top-level website and many other strategic sites and content services. Our team is responsible for the UNL content management system that supports over 500 university-affiliated sites, as well as the UNL Web Framework on which all websites at UNL are based. We also build and maintain high-traffic public information apps, including Events, Maps and Mediahub. Additionally, we facilitate campus partnerships through the Web Developer Network, where we meet monthly (and continuously on Slack) to discuss updates to our systems, new web trends and best practices within the industry.
Contact:
Bob Crisler, Director, Digital Experience Group | robert.crisler@unl.edu
Executive Communications
We support the chancellor and advise the university’s senior leadership team in effective executive communication strategies.
Internal Communications
We tell the good news of our faculty, students and staff through our university news site, Nebraska Today. As the central news and information hub of our institution, we develop strategic written and visual content that reflects the university’s mission of research, teaching and outreach for key audiences across our state and nation.
Contact:
Troy Fedderson, Senior Director of Strategic Communications | tfedderson@unl.edu
Marketing
We raise awareness of Husker achievements and boost pride among our global university community. From producing our national institutional TV spot to elevating the university’s research strengths and award-winning creative work, we deliver impactful communications to reach key audiences. We also collaborate with colleges, departments, and other units to support and enhance marketing efforts across our university community. Explore how we bring UNL to life.
Media Relations and Training
We pitch stories to local and national outlets, field questions and inquiries, and direct reporters to sources and subject experts within the university. Additionally, we provide extensive media training to faculty, staff and students who receive media requests.
Contact:
Leslie Reed, Public Affairs Director | lreed5@unl.edu
Multimedia and Creative
We create content that exemplifies our institution and has relevance in the industry. Through written form, video production, photography and visual design, we uphold our brand guidelines and produce meaningful work. Additionally, our office collaborates with campus partners on their strategic communications and to ensure institutional content is cohesive and aligns with the university's goals.
Contact:
Aaron Nix, Director of Video | anix4@unl.edu
Lauren Becwar, Associate Director of Strategic Communications | lbecwar2@unl.edu
Networks
We lead the collaboration of our community of communications professionals through our networks – the Web Developers Network, the Visual Communications Network and the Social Media User Group.
Social Media Collaboration and Consultation
We own the university’s digital footprint across social channels and use these mediums to reflect the brand’s mission through strategic marketing and communications. Through various measurement tools, we find the most effective ways to engage with our audiences. Our team also produces social media guidelines and best practices that are disseminated to the surrounding university social media communicators, which ensures brand cohesion.
Contact:
Taylor DeMaro, Senior Manager of Integrated Content | tdemaro2@unl.edu