Our brand is our promise to our audiences, and we express our brand most succinctly through our tagline, In Our Grit, Our Glory. Our tagline and the Nebraska N, the primary visual identifier of the university, are our most public-facing brand elements, but they are not the brand itself.
Grit is determination and resilience — having a passion for progress that’s bigger than any obstacles in the way.
Glory is achievement, and it can be achievement at any level big or small that’s important to progressing toward your full potential.
We are Nebraska.
We believe in the power of every person. We don’t rest on our strengths—we stretch them. Sweat them. Combine them. Growing flexible, nimble and strong minds. That’s how we do big things.
Our Brand Position expresses our promise more fully than the tagline and serves as our communication North Star, guiding all university messaging.
Below, each section of the Brand Position is isolated with further context.
Our university is the DNA of our state. While we are one of America’s leading research universities, and our impact has the power to transform lives around the world, we exist to create opportunity for the people of the state of Nebraska.
We stretch them. Sweat them. Combine them. Growing flexible, nimble and strong minds. Every person has strengths, and those strengths need to be honed in order to improve. At Nebraska, we show grit and determination - we earn it every day - and we seek new ideas and opportunities to broaden our ways of thinking and ways of approaching the challenges in front of us.
We are here to make the most of our opportunities. We’re here to achieve goals and realize dreams. We’re here to create, innovate and conduct research that makes life better and changes the world. We’re here to do big things. It takes hard work and collaboration, and we’ve signed up for all of it.
See how the brand has come to life on the Brand Expression page