Prioritizing enriching content and purposefully positioning campus events through the front page of UNL.
The Challenge
Redevelop the UNL homepage to:
- Better reflect prospective student content
- Efficiently guide visitors to new pages
- Highlight action on campus
The Solution
Through a partnership with Admissions, we developed our strategic goals and outlined a wireframe that would implement our objectives.
Outcome
Our homepage update was rolled out in 2021 and has effectively met our target design goals and better served our visitors. As a webpage with over 3 million page views per year, this redevelopment was key to better serving our visitors.