Putting Nebraska Law research in front of the right people.
The Challenge
Showcase College of Law faculty research to their peers and stakeholders.
The Solution
Partnering with the College of Law, we developed a targeted campaign spotlighting different faculty and their research. This campaign was deployed to their audiences across various channels, including direct emails with an embedded video, a postcard mailer, and a website landing page housing the content.
Outcome
Five faculty research profiles have been delivered in total and more are on the horizon. Email open rates are at a steady 50%, and video plays average between 75-150 views. For a small, targeted campaign, these numbers are extremely validating. Watch video.