I’m a Husker &

Connecting the UNL community through shared stories and perspectives.

Collage of students holding I'm a Husker and signs

The Challenge

Our team sought a community-driven social media campaign that would uplift student, faculty and staff stories while also showing uniting campus over our shared similarities.

The Solution

A weekly social media feature where Husker stories and experiences were shared to our online audience.

Outcome

The weekly series "I'm a Husker &" was launched. Each week, a different Husker is featured on our @UNLincoln social media platforms with their own unique story, as well as a photo of them with the sign, "I'm a Husker &..." This campaign is highly engaged with by our audience and allows our university to grow closer through storytelling.