Putting Nebraska Law research in front of the right people.
Showcase College of Law faculty research to their peers and stakeholders.
Partnering with the College of Law, we developed a targeted campaign spotlighting different faculty and their research. This campaign was deployed to their audiences across various channels, including direct emails with an embedded video, a postcard mailer, and a website landing page housing the content.
Five faculty research profiles have been delivered in total and more are on the horizon. Email open rates are at a steady 50%, and video plays average between 75-150 views. For a small, targeted campaign, these numbers are extremely validating. Watch video.