Sharing key information to prospective students through unified, strategic messaging.
The Challenge
Develop a one-page handout for prospective students and parents attending campus tours or recruitment events.
The Solution
Using individualized messaging points from each college, we created a handout with key facts about the college on one side, and major-specific content including scholarship, extracurricular and support opportunities on the other.
Outcome
The college-wide sell sheets have proven to be helpful as an overview for parents and students to learn about the college and their options. Our team has expanded the development of sell sheets to be major and program specific in many cases.