Our national broadcast spot highlighting our momentum through the years.
The Challenge
The university needed to make the most of its slot during Husker sports broadcasts. To continue the mission of improving UNL's reputation and enhancing its relevance, we chose to produce a TV PSA. One 30-second spot would not be enough to highlight the nuances of UNL's momentum in general and our momentum through the pandemic, so we made two.
The Solution
University Communications, partnering with ASEM and other campus colleagues, leveraged in-house talent and expertise along with support from Nebraska-based technical talent to produce two 30-second TV commercials to highlight both aspects – positive momentum overall and momentum through the pandemic.
Outcome
The two commercials ("Momentum" and "Sun") showcase the tremendous momentum and excellence at our university and reflect the in-house talent and commitment to the stewardship of resources at UNL. Rotating between broadcast sporting events, the videos played during national and regional broadcasts of Husker games and during Big Ten Network programming.